Does anyone remember 1985?
- K.G. Lewis

- 8 hours ago
- 1 min read
Maybe I should be more definitive on what I mean by that? Do we remember the cola wars? Coca Cola vs Pepsi? Sure you do. During this time, Coke rebranded their formula to become New Coke. Added a little flavoring , called cherry to push the brand as more than one street. New Coke didn't work so much as we then got Coca Cola Classic.
What did Pepsi do? Had a transforming toy can called, Pepsi Man. Went 3 liters for a while. Otherwise, Pepsi was good as it was. Coke even went the direction of video games, sort of. I remember in Green Bay Wisconsin, as my family visited the area, I found something weird at the local mall.
A Coca Cola vending machine with a video game connected to it. You put money for the drink and you can play a game involving a money throwing, I think, bottles. Collect the bottle win a prize. Either get your money back, making your purchase free, or you get an extra one for free.
That was nice. That is excellent marketing. Now a days, vending machine drinks tend to be three dollars for a bottle. If you had any opportunity to get something extra and make it a bit cartoonish. A guarantee win of sorts? Guess what? You get return customers; excellent relationship building and a good product without selling a kidney.


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